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Expands footprint across beauty, personal care, home fragrance and other markets.
January 7, 2026
By: Melissa Meisel
New Directions Aromatics partnered with Aromatic Fragrances International, an e-commerce-enabled B2B fragrance supplier to beauty, personal care, home care and other markets. Terms of the transaction were not disclosed at this time. The partnership, which further expands New Directions’ footprint into the United States, brings together two complementary and specialty ingredients businesses, creating an e-commerce- enabled platform serving B2B customers across consumer end markets. The...
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